European Union Users
Data protection law in Europe requires a “lawful basis” for collecting and retaining personal information from citizens or residents of the European Union. Our lawful bases include:
- Performing the contract we have with you: We need your personal information to comply with our contractual obligation to deliver you our products or services.
- Legal compliance: Sometimes the law says we need to collect and use your data. For example, tax laws require us to retain records of payments made for our products and services.
- Legitimate interests: This is a technical term in data protection law which essentially means we have a good and fair reason to use your data and we do so in ways which do not hurt your interests and rights. We sometimes require your data to pursue our legitimate interests in a way that might reasonably be expected as part of running our business and that does not materially impact your rights, freedom, or interests. For example, we may use identity, device, and location information to prevent fraud and abuse and to keep our website, products, and services secure. We may also send you promotional communications about our products or services, subject to your right to control whether we do so.
- We analyze how users interact with our website, products, and services so we can better understand which elements of the design are working well and which are not working so well. This allows us to develop and improve the quality of the online experience we offer to all our users.